Editorial

“Life & Science” – a thematic duo known for its countless commonalities and perplexing polarities. Without life, there can be no knowledge. And without technological progress, there can be no prolongation of life nor any enhancement of the quality of life.

In our latest edition of ceo Magazine, we take a closer look at this topic from both a philosophical and a pragmatic point of view. Be it in terms of pharmaceuticals, heart surgery, robotics or even cinematics – science and progress influence the contribution companies and outstanding personalities make to our everyday life. According to our most recent “Global CEO Survey”, 86 per cent of the CEOs interviewed believe that new technology will cause a radical change in their business over the medium term. And almost two-thirds of them are banking on strategic alliances.

Switzerland is one of the most innovative breeding grounds on the planet for biotechnology, medical technology and pharmaceuticals. It prides itself in having world-class research centres and a highly developed healthcare system. And it goes without saying that innovation is the Number 1 driver of progress. For instance, artificial hearts keep patients alive while they wait for a transplant. And one day, the deployment of drones could revolutionise emergency rescue efforts.

So success remains reserved for those who keep their finger on the pulse of progress, relentlessly pursue the new, and protect their innovations with iron-clad patents. This recipe has produced a panoply of ground-breaking novelties: telemedicine, fitness apps, 24-hour biometric monitoring and mobile check-ups – to name just a few – have become commonplace in today’s world. Not to mention the electronic data and payment transfer systems that boost efficiency for customers, patients, physicians, public authorities and companies alike.

In one point, all our interview partners are of the same mind: behind every innovation lies a clever person. That’s why companies that rely on highly qualified workers are revamping their recruiting and work models. Some of them go to where the talent is; some of them take the digital route and collaborate transcontinentally. The “where” has lost its significance.

In terms of thinking and creativity, man knows no bounds. Science does. Frequently those limits are set, not by the laws of physics, but instead by ethical considerations. Or as in the case of mountain rescue, where the limit emerges when first responders need to consciously accept risks.

We wish you an interesting read.

Urs Honegger

Urs Honegger

CEO PwC Schweiz

Global CEO Survey