How do customers tick these days?

Inspiring customers – from mere shopping to enjoyable experience. A current study by PwC Germany provides in-depth insights into how stationary retailers create a positive customer experience with the right services. How do customers tick these days? On this page, you’ll find the top 5 answers.


Basis: all respondents, n = 1,000, multiple responses were possible.
Source: PwC study “Kunden begeistern – vom Einkauf zum Erlebnis”, PwC Study 2018 by PwC Germany