The customer as the focal point

“Our challenge is to meet the specific needs of our customers and at the same time, out of efficiency con­sid­era­tions, strive for standar­di­sation.”
Thomas Klühr, CEO Swiss International Air Lines

Focusing on the customer is elementary to staying in play in the future – more than ever, companies need to focus squarely on their customers. The way in which those consumers have to be approached and looked after will evolve constantly as a result of their ever-changing needs and the ceaseless march of digitalisation. This raises questions: in which areas and to what extent have our interview partners adapted to Customer 4.0? Which challenges in this regard will occupy your company, and how do you intend to master them? And: what does a peek at the future reveal?

In this issue of ceo magazine, we portray outstanding personalities as well as small and large companies from a wide range of industries – people who are asking themselves these and other questions.



PwC, Birchstrasse 160, 8050 Zurich, Switzerland


Concept, design, technical implementation:  
Linkgroup AG, Mühlebachstrasse 52, 8008 Zurich, Switzerland

© 2019 PricewaterhouseCoopers AG.
All rights reserved.

Title photo: Chimpy/Andreas Zimmermann

The opinions expressed by the interviewees may vary with those of the publisher.

This issue of our “ceo magazine” is available in German, French and English.

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The next issue of ceo will appear in summer 2019.

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