What do you think is the cause of this growth in turnover?
People have a huge need to travel, especially during or after times when things have been uncertain and stressful. People need to relax, learn about the world and broaden their own perspectives at the same time. I always like to quote the German Minister for Economic Affairs, Robert Habeck, who said: “There’s actually no better counterweight to war than tourism.” Because of their travel experiences during the pandemic, many people are again looking for reliable partners to organise their travel instead of booking it themselves. At the beginning of the lockdown many people had to travel back to Switzerland, which was sometimes a chaotic experience, or they couldn’t leave certain countries at all. We were always able to offer solutions to our clients, and now we are reaping the benefits of that. Our clients trust us and we are also appreciated by our partners abroad.
The pandemic is over, but there have been fires on Rhodes and earthquakes in Greece. Doesn’t that scare off your clients?
It’s precisely because of events like these that tourists want more services and more security. They need a contact person who can give them sound advice, make all the arrangements, provide 24/7 support and, if necessary, get them out of crisis areas. It’s not just private travellers who are increasingly booking through Hotelplan, bta first travel and Finass Reisen again, but also business travellers – the Corona pandemic has shown many people that they need reliable partners who act quickly and take the lead when there’s a crisis.
You have seen growth in private travel since the end of the pandemic. What about the business travel sector?
During the pandemic we all learned to work together virtually. Meetings are often held online, plus more and more companies have sustainability goals to achieve. When it comes to business travel we mainly focus on SMEs. This is the area that has recovered the fastest because most SME travel is not planned for internal meetings, but for direct contact with customers. We’re creating new offerings with opportunities to help combat climate change or to buy sustainable aviation fuel. In addition to this we provide support with the definition of in-house travel policies, which among other things, help to achieve climate goals – for example by requiring travel to be done by train.
To what extent is sustainability an important issue in business travel?
Sustainability isn’t just an important issue for business travel but also for leisure travel, and it’s an important goal of our strategy. We take ecological, economic and social aspects into account at the same time. We are constantly expanding our sustainability offering, e.g. through certified accommodation or train packages, and we’re increasing transparency with new filter ranges on our websites. The issue of sustainability affects all departments in our company and is everywhere.
Part of the sustainability and growth strategy includes investments and loans in key tourist destinations. You have just invested in a sustainability project in Turkey.
We can only reach our goals and achieve growth by working together with our partners and co-financing or pre-financing sustainability initiatives, for example in countries bordering the Mediterranean. We make a total of CHF 10 million available for these kinds of projects. In Turkey, for example, we are supporting two hotels in setting up solar plants to produce sustainable electricity. At the same time, we are helping them as well as other hotels in the region to obtain the necessary certifications as a sustainable tourism destination. For example, we offer advice on laundry services, water consumption and reducing food waste. We work with the hotels in order to be successful and meet the needs of the clientèle.
How important is growth for you to be successful?
Sales growth means that more clients are enthusiastic about our products and services – and that is our goal. By growth, I don’t just mean financial figures, but also achieving environmental targets, for example. Being successful can also mean keeping turnover steady in a shrinking market, depending on the business.
“I’m fortunate to have a job that I’m truly passionate about.”