Magazine: Building on courage – October 2022
It takes a lot of courage to do something knowing that you might fail. This is because, unlike in other cultures, failure still has negative connotations in Swiss culture. Stories of female entrepreneurs and the times when they failed were not only an opportunity for them to learn from their experiences but also gave them courage, since only those who fail have the chance to start all over again. This is highlighted by our examples of prominent female figures below.